[ Case Study ]

Peak Metal Roofing

Custom Metal Roofing Products in the Upper Peninsula of Michigan

What we Did

After running a roofing installation business in Montana for almost two decades, the Jolma family relocated to the Keweenaw to start a new company, Peak Metal Roofing. As with any new business, a solid brand and online presence is needed – especially when you’re new in town. Paint River got busy creating a professional brand and developing a website with great SEO.

The Challenge

Design a logo system in a matter of days, in time for a local Chamber of Commerce event. Replace the old, one-page site with a modern WordPress website that displayed all of the roofing product variations and specifications.

The Solution

Paint River created a strong and unmistakable visual brand that works across print materials, digital applications, and the company’s new facility. We prepped, designed, and launched the new Peak Metal website, complete with a custom photoshoot of the team and equipment.

The Logo

Paint River designed a single logo concept and presented it with several color variations across different mockups. The Peak Metal team loved the logo and quickly updated their letterheads and ordered company shirts with the new brand.

The Website

While their old Google Website had the basic company information, we knew a branded WordPress website would serve the company well. Since the business and family were both new in town, it was crucial that the content was SEO-driven while clearly displaying the product variations and specifications. The copywriting and design across the site communicates the quality of the roofing products and the speed at which they are produced.

The Photos

To complement the website and brand, we scheduled a photoshoot at Peak Metal’s facility to capture the process of producing metal roofing and siding products using high-tech equipment. In the end, the Peak Metal team was happy to see the difference that custom photos made for their website and Google Business Listing.

This Could Be You

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