[ Case Study ]
Michigan Tech
University Marketing & Communications
Capturing Michigan Tech’s Story: From Research Labs to the U.P. Wilderness
What we Did
- Photography
- Aerial Photography
While searching for a new staff photographer, Michigan Tech University Marketing & Communications (UMC) partnered with Paint River Creative to document campus events and field research across the region. They needed a reliable team to provide both ground-based and aerial shots on demand, ensuring they had high-quality visuals for their marketing and communication efforts.
The Challenge
Coordinate and execute local and regional photoshoots on short notice while managing a high volume of images. Organize, edit, and deliver polished photos to meet UMC’s tight publishing deadlines.
The Solution
From the shores of Lake Superior to the Mackinac Bridge, we traveled across the Upper Peninsula to capture Michigan Tech’s groundbreaking research and vibrant campus life. Delivering over 500 high-quality images, we provided UMC with compelling visuals for use across social media, web, and print materials—helping them share Michigan Tech’s story with the world.